Privacy & Terms

Privacy Policy

This Privacy Policy explains how Hokkaido Blue (hokkaido.blue) collects, uses, and protects information provided by visitors. As a site run by a local resident, transparency and trust are my top priorities.

1. Information Collection

• Directly Provided: We collect information you voluntarily provide, such as your name and email address when subscribing to our newsletter or contacting Li via the contact form.
• Automatically Collected: When you access Hokkaido Blue, we automatically record data including your IP address, browser type, operating system, and the specific pages you visit to improve our guides.

2. Use of Information

We use the gathered information to:

• Analyze site traffic and user behavior to create better Hokkaido travel content.
• Personalize your experience (e.g., remembering your preference for winter or summer guides).
• Deliver newsletters or safety alerts regarding Hokkaido travel.
• Prevent spam and ensure the security of the site.

We will never sell your personal information to third parties.

3. Advertising and Third-Party Services

Hokkaido Blue uses industry-standard services for monetization and analytics:

• Google AdSense: We use Google to display advertisements. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other websites. You may opt-out of personalized advertising by visiting Google’s Ads Settings.
• Google Analytics: We use this to understand our audience demographics and interests.
• Affiliate Disclosure: Hokkaido Blue participates in affiliate marketing programs (including but not limited to Travelpayouts, Booking.com, and GetYourGuide). This means we may earn a commission if you click on or make a purchase via certain links. These partners use cookies to track referrals.

4. Cookies

Hokkaido Blue uses cookies to remember your preferences and ensure the site functions correctly. You can choose to disable cookies in your browser settings, though some interactive features (like transport calculators) may be affected.

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Terms of Use & Disclaimer

1. Copyright and Usage

All original text and photography on Hokkaido Blue are the property of Xiaolong Li. You may download or copy material for personal, non-commercial use only when clearly linking back to hokkaido.blue. Redistribution, reproduction, or the creation of derivative works without written permission is strictly prohibited.